An ambitious project, 11.400+ square feet of retail in a 1921 bank building on the Magnificent Mile in Chicago. This is Roots' largest experience store to date and a re-entry into the Chicago market after more than a decade of absence. The large floor place over two floors are an opportunity to redefine experience for the company.
The store starts with an entryway reminiscent of Algonquin Park, Roots beloved birthplace. Throughout the store, dedicated sections celebrate iconic Roots products, including a Salt & Pepper "Sweatbar" and a leather lounge that tells the tales of the Company's long history in handcrafting leather goods and the incredible makers behind the artistry. Making it personal, the Customization Workshop allows consumers to embellish their sweats in store with a selection of playful patches and monogram.